Subway is no competition for McDonald’s.
Subway has increased their number of stores throughout the UK; there are now seven Subways just in Preston alone.
Manager of McDonalds on the retail park, Deepdale, is Vicky Townsend. Her opinion on this is “let’s just put a subway on every street, instead of increasing sales in one branch, let’s build another”.
On the retail park at Deepdale, there used to be only McDonald’s and a restaurant. Now, there is a Subway, KFC and Gregg’s all next to McDonalds.
Vicky doesn’t think they are in any competition with Subway and says, “Gregg’s is more of a threat”.
McDonalds is the only restaurant with a drive through, so recently they have had a refurbishment, which they have, improved their biggest asset. This is to also keep to the label ‘fast food’ by increasing the speed of the drive through.
Subway is no competition for McDonalds says the manager, the sales are trending at a 10% increase, and they only declined for the first month of Subway opening.
McDonalds also offers a wide range of healthy options, so they haven’t lost their customers due to wanting to eat healthier. They do salads, deli sandwiches, fruit, and they don’t charge extra for having them toasted or extra cheese.
Vicky says, “They might have more stores but McDonalds is more recognised, a bigger brand name”.
The company are attracting customers by vouchers on bus tickets, and an offer of £9.99 which includes; 2 x chicken sandwich or 2 x fish fillet, 3 x nuggets or 3 x fish fingers, 5 x medium fries, and 5 x medium soft drinks. They have done this because of the Asian community it’s based in; they consider their locals and have added fish into the offer.
